These are the Treasure Data features and improvements released in October, 2025.
This feature allows the Audience Workflow to copy column descriptions from source master, attribute, and behavior tables into the corresponding Parent Segment tables.
It helps users—especially those leveraging Agents like Audience Agent—more accurately interpret and select fields using Knowledge Base functions.
Learn more by visiting the Treasure Data Product Documentation site.
This feature allows customers to restrict API access by specifying which IP addresses can use particular API keys.
It is designed for organizations that need to enforce stricter security policies and protect against unauthorized API access, while ensuring existing allowlist configurations remain compatible.
Learn more by visiting the Treasure Data Product Documentation site.
To ensure the stability and performance of our service, we are introducing a new limitation on the data retention period for job information.
- Currently, there is no expiration date for accessible job information.
- But, we will begin gradually deleting older data. Eventually, only job information created within the last 1 year will be accessible.
- This limitation will affect all methods of accessing job information, including TD Console, REST API, and all other ways.
Our API documentation (Treasure Data API Developer Portal) has been upgraded to a new version, introducing a "Search with AI" feature that enables users to explore documentation through conversational, natural language queries.
This enhancement benefits all developers and technical users by allowing them to ask questions and receive intelligent, context-aware answers directly within the documentation, significantly improving the learning experience and reducing time to integration.
The upgrade will be available on November 3, 2025, with no URL changes or user action required.
The Amazon Ads connector now requires customers exporting audiences or syncing cookies for UK/EEA users to include country_code, consent_type, and a valid consent string (IAB TCF or Amazon Consent Signal) to meet new EU/UK consent regulations effective November 15, 2025.
This update is essential for customers targeting users in the UK/EEA, as data without the required consent information will be rejected by Amazon Ads; no changes are needed for audiences outside these regions.
Learn more by visiting the Treasure Data Product Documentation site.
The Engagement AI Suite empowers lifecycle marketers to orchestrate cross-channel campaigns with AI-driven audience intelligence, real-time triggers, and advanced marketing analytics.
Marketers can streamline campaign creation, react instantly to customer behaviors, and leverage AI insights to drive retention and growth.
Learn more by visiting the Treasure Data Product Documentation site.
The Personalization AI Suite enables web and digital experience marketers to deliver real-time web personalization using AI-driven signals and historical first-party data.
Marketers can optimize onsite experiences, serve dynamic and localized content, and provide personalized cross-sell recommendations to increase conversions.
Learn more by visiting the Treasure Data Product Documentation site.
Creative AI Suite is a collection of generative AI tools that help brand and campaign marketers quickly produce on-brand creative assets and campaign storytelling.
Marketers can use these tools to generate email content, imagery, and brand-compliant visuals, accelerating content production while ensuring brand integrity.
Learn more by visiting the Treasure Data Product Documentation site.