The Treasure Data console has a new look-and-feel!
- Experience a modernized visual style across the Treasure Data console starting June 2, 2025.
- Enjoy an all-new home page designed for improved usability and a more intuitive user experience.
- No other Treasure Data functionality will be affected by this change.
Learn More: Log into the Treasure Data Console and experience the new look and feel.
the tiles you will see are based on your user permissions and may be different than the screenshot
Real-time Personalization 2.0 is now Generally Available (GA), marking the end of the beta program and the official launch of the product as a fully supported feature in the Treasure Data platform.
Use Cases
With Real-time Personalization 2.0, Treasure Data customers can deliver tailored customer experiences by combining real-time and batch data. Supported use cases include:
Web Personalization for Logged-in Users
Churn Risk Intervention
Abandoned Cart Retargeting
Loyalty Program Personalization
And much more
Learn More
- Learn more about Real-time Personalization by visiting the product documentation pages.
The Jobs page is now accessible in the Console Next (V5) UI, bringing familiar functionality from the classic (V4) interface into the newly redesigned platform.
This update is part of our ongoing efforts to modernize Treasure Data’s user experience and unify workflows across the platform.
Enjoy streamlined job management now, with further improvements planned as we continue to update the Console.
Learn More: Treasure Data Product Documentation
The Parent Segment Configuration UI is now available in the modern v5 (Console Next) interface, offering an improved and more intuitive user experience.
Enjoy enhanced navigation, faster performance, and a consistent look and feel aligned with the TD Console design system.
Users can access the new interface if they have the required Policy-Based Permission (PBP) rules.
Learn More: Visit the Treasure Data Product Documentation website.
LinkedIn Audience Connector Update
Ad Account Dropdown: Users can now select Ad Account IDs from a dynamic dropdown list in the Activation UI, reducing manual entry errors.
Audience Name Dropdown: Audience names can also be selected from a dropdown list, streamlining activation configuration.
The OneTrust Input Connector has been upgraded to support the latest V4 Data Subjects API. This version of the API promises enhanced performance and better compliance capabilities, ensuring a smoother and more efficient data import process for data engineers.
While the V4 API is not available to all OneTrust customers yet, we advise those interested to reach out to the OneTrust team for more information on availability and implementation.
Learn More: Treasure Data Product Documentation
Export custom events from Treasure Data directly to Airship, enhancing analytics, automation, and segmentation.
Map events to specific users or channels and utilize advanced features like JSON composition, batch processing, and error handling.
Capture and activate omnichannel events —including those from web, CRM, or POS systems—for richer customer insights and engagement.
Learn More: Treasure Data Documentation
Export profile attributes from Treasure Data to Adobe Target for advanced web personalization, testing, and targeting.
- This integration simplifies migration from platforms like Tealium, reducing integration challenges for enterprises.
Learn More: Treasure Data Adobe Target Export Integration
A new dynamic dropdown makes it easy to filter address books, showing only private address books by default to help prevent accidental activation to public lists.
“Include Public Address Books” checkbox gives users the flexibility to display both public and private address books when needed.
Manual entry is always available, allowing users to type in an address book ID at any time for greater control and accuracy.
Learn More:Treasure Data Documentation
The LiveRamp integration now supports encrypting export files with a LiveRamp-provided public key (using PGP/GPG encryption).
Now, you can securely export encrypted data to LiveRamp and any SFTP destination, improving compliance and user data protection.
Learn More:
New Features:
ID Unification now supports both Hive and Presto as processing options, making workflows more robust when handling large data volumes.
The Hive option helps mitigate out-of-memory errors previously encountered with Presto-only support.
This enhancement improves scalability and reliability for persistent ID generation.
Learn More:
The SFTP v2 Export Connector now supports the PGP file encryption option for files exported via SFTP.
This enables secure, encrypted data transfers, and meets strict partner and regulatory requirements for file security.
Visit the Product Documentation page to learn more.
Ingest Braze Currents event data automatically with 2-level flattening, eliminating manual SQL and reducing transformation effort.
Streamline your data pipeline by replacing the legacy postback endpoint—get cleaner, analysis-ready data faster.
Available by request: contact Treasure Data Support to enable this connector.
Learn More: Treasure Data Product Documentation
Instantly import data from any Shopify resource by writing your own GraphQL queries—no need to rely on waiting for new native connector support.
Optimize API efficiency: select specific fields, use parameterized queries, and streamline rate-limit management for high-performance data ingestion.
Learn More: Treasure Data Product Documentation
Export Unified Contacts directly from Treasure Data to Dotdigital with API v3 support.
This connector enables streamlined, automated synchronization of unified contact data for marketing, channel, and data teams.
Learn More: Treasure Data Product Documentation
Google Data Manager API lets you send audience and conversion data to multiple Google advertising products with a single API call.
This includes: Google Ads, DV360, PAIR, and more.
Take advantage of new capabilities like confidential matching and encryption for secure, compliant data activations.
Learn More: Treasure Data Documentation
Export user profiles from Treasure Data to Reddit Ads Custom Audiences.
Retarget users with highly personalized, segmented campaigns by exporting specific audience lists from Treasure Data to Reddit Ads.
Upload high-value segments to create Lookalike Audiences in Reddit, helping expand reach to new, similar users.
Contact Treasure Data Support or your Customer Success Manager to request access.
For details and setup instructions, visit the Treasure Data Reddit Custom Audience Integration documentation.
A new checkbox is now available on the authentication screen, allowing users to enable or disable the dynamic dropdown for Ads account selection (default: OFF).
When the dropdown is disabled, users manually enter Ads account IDs; enabling the checkbox displays the dropdown for easier selection.
This update improves privacy and control by allowing only opted-in users to view selectable Ads accounts in the UI, affecting only new activations in Console v5.
The new ‘send_null_values’ option lets you send null values to Braze, allowing direct removal of profile attributes from user profiles.
For more information, see the Braze Export Integration documentation page.
New Features:
Users can now set a specific audience lifespan ("expires_at") directly in the activation UI for scheduled exports.
By specifying an expiration date, users enable automatic removal of custom audience data, supporting easier management of PII and compliance needs.
Learn more: Treasure Data Product Documentation.
Users can now import "External Activity" objects from Oracle Eloqua, in addition to Contacts, Activities, and Form Submits.
This expands data integration options for more comprehensive and timely Eloqua data access.
Visit the Treasure Data Eloqua Import Integration documentation page to learn more.
The Treasure Data Console domain for the US region will change at the end of June 2025.
All users will be automatically logged out and must log back in once the change is complete.
The “Num of Jobs over Allotted Memory” column was removed from the Presto Query Details chart.
This column was obsolete, always displaying “0” because the associated Over Committed Jobs (LMQ) metric is no longer used.
There is no impact for users—this change simplifies the dashboard and improves visual clarity.
Learn More:
- See the latest guidance on using the Presto Utilization dashboard in the Treasure Data Product Documentation.
Users can now set the CSV Quote and Escape option to “\0” in the Integration Hub UI, disabling all quoting and escaping for exported CSV files.
This is ideal for workflows that need raw, unquoted output, reducing the need for additional data cleanup.
Learn More about the Treasure Data CSV integration here.
Key Updates:
Treasure Data will end support for the Presto ODBC Driver (powered by Simba) by the earlier July 2025.
Customers currently using the ODBC driver should migrate to JDBC-based solutions or Connector integrations or 3rd party vendor provided Presto/Trino ODBC driver.
New support for the ‘ANY’ and ‘ADVANCED’ operator and using the same behavior table across multiple rule sets, unlocking more flexible and powerful segmentation and activation options.
The temporary “data export logic” field and outdated logic have been removed; all activations now leverage the improved logic to match segment builder capabilities.
Starting June 4th, 2025, all accounts are automatically migrated to this updated filtering logic.
Learn More: Treasure Data Product Documentation.