These are the Treasure Data features and improvements released in July 2025.
New Integration Workflow: Unified ID 2.0
This integration enables advertisers to securely convert their first-party data (email addresses and phone numbers) into Unified ID 2.0 tokens using an automated, scalable workflow.
With these Unified ID 2.0 tokens, advertisers can activate privacy-compliant, large-scale campaigns across Unified ID 2.0–supported platforms, such as The Trade Desk.
Learn more by visiting the Treasure Data Integrations Portal.
Iterable Connector: Now Features Easier, Smarter Data Ingestion
Import all campaign analytics at the project level—no need to specify individual Campaign IDs.
The connector now supports more data types and more flexible filters, including date ranges and incremental loading.
Learn more here: Treasure Data Product Documentation.
The Treasure Data JavaScript SDK now automatically captures key UTM parameters like utm_id, utm_medium, utm_source_platform, utm_source, utm_campaign, and utm_marketing_tactic.
No more manual setup required; the SDK will capture this information automatically.
Marketers and analytics teams benefit from more consistent and accurate attribution data, making campaign and source tracking simpler and more reliable.
Learn More: Treasure Data Product Documentation.
Set a unique profile cap for each A/B test variant (1 to 1 million) to target the exact sample size you need, preventing overexposure and optimizing test significance.
Manually select or change a winning variant at any time post-launch and all new profiles are seamlessly directed into your selected journey path.
These enhancements empower marketers with precise participant management and immediate experiment optimization, streamlining A/B testing for actionable, statistically sound results.
Learn More: Treasure Data Product Documentation