These are the Treasure Data features and improvements released in February 2025.
To enroll in this Beta feature, you can sign up at Request Early Access.
This release builds on the API-based solution launched last year, allowing users to create Personalizations and personalization tokens using the TD Console. Using the UI, marketers orchestrate the desired personalization experience by defining qualification criteria and the desired response to be returned to the customer.
Learn more about Real-time Personalization.
Policy-based Permissions (PBP) for Batch Journeys allow administrators to set individual policies for batch journey access with the following permissions:
None : Users have no access to batch journeys.
View Only Access : Users can view created batch journeys only.
Edit Access : Users can create, edit, move, and delete batch journeys.
Full Access : Users can create, edit, launch, move, and delete batch journeys.
In preparation for the release of this feature, Treasure Data migrated all users through a system-generated policy called "Migrated Journey Full Access." This policy grants full journey permissions to all the current users in the account. No further action is required to migrate existing users’ permissions. This update will not disrupt any active journeys or ongoing activations.
Deleting the "Migrated Journey Full Access" policy will cause users to lose access to Journey Orchestration unless new journey policies are created. Administrators will need to assign journey policy permissions to new account users. Administrators can optionally modify the permissions of existing users within the "Migrated Journey Full Access" policy.
Learn more about Policy-based Permissions for Batch Journeys.
The Airship Export Integration now supports syncing attributes between Treasure Data and Airship.
Learn more about Airship Export Integration.
The Summary Utilization Dashboard now tracks LLM conversations.
Learn more about Accessing Your Data Utilization Dashboard.
Marketing Copilot and the AI Framework are now supported in a Private Connect environment.
The AI Framework supports the Webhook type of integration. This integration now supports cross-origin resource sharing (CORS) configuration, improving integration security.
You can now search for a specific profile within a segment.
Learn more about Profiles Tab.
The field width for Attributes, Behaviors, and String Builder in the Activations modal has been expanded. This enhancement allows you to easily input and view long strings of text, improving the accuracy of field entry and supporting faster review of inputted values.
Treasure Data has increased the maximum number of concurrent workflow tasks from 10 to 30. All additional tasks are queued and issued on a first-come-first-served basis.
Learn more about List of Upper Limits.
For Tokyo regions, the "Partial Delete Job" feature, including the td table:partial_delete command, was deprecated on February 19, 2025. Treasure Data recommends transitioning to the Trino DELETE statement, which provides greater flexibility by allowing custom deletion conditions. For US region, the deprecation schedule is postponed to March.
Learn more about Trino DELETE statements.
You can duplicate and move activation templates to another folder within the same Parent Segment.
Learn more about Changing an Activation Template.
You can use activation templates when creating a Batch journey activation.
Current Limitations
Batch journey activation templates used to create journey activations currently do not have the following features:
Activation actions: Treasure Data will begin supporting this feature next month.
Behavior activations: Treasure Data will begin supporting this feature in the second quarter of 2025.
Learn more about Creating an Activation Template.
In April, Treasure data will support behavior data with segment rules that contain:
- Match Logic ANY operator
- The same behavior table referred in more than one rule set
This requires logic changes that align with how Behaviors Activations in Audience Studio exports data. This may impact existing segments and activations.
Learn more about these Behavior Activation Changes.
To enhance security, Treasure Data is updating the US Region Treasure Data Console domain to "us01.treasuredata.com."
The following features will be accessed at the new domain:
| Feature | Current Domain | New Domain |
|---|---|---|
| Data Workbench UI | console.treasuredata.com | console.us01.treasuredata.com |
| Audience Studio UI | console-next.treasuredata.com | console-next.us01.treasuredata.com |
| Datatank v2 Management UI | console-aciddb.treasuredata.com | console-aciddb.us01.treasuredata.com |
This change is planned for the end of April 2025. Treasure Data will send an email notification to customers when the transition date is set.