These are the Treasure Data features and improvements released in January 2025.
Marketers can use drag-on rules to reference both Batch Journeys and Real-time Trigger Journeys. Marketers will also be able to duplicate Journeys.
Learn more about Adding Drag-on Rules to Real-time Stage Rules and Duplicating Real-time Journeys.
NBP (Next Best Product) PrecisionML is a recommendation engine that generates optimal product recommendations unique to each customer's profile.
Learn more about NBP PrecisionML.
The LinkedIn Conversions API (CAPI) connector enables server-side tracking and measurement of conversion events for B2B marketing campaigns. This server-side integration provides more reliable conversion tracking and improved B2B campaign performance measurement.
Learn more about LinkedIn Ads Conversions API Export Integration.
You can write job results in Treasure Data directly to your Facebook Custom Audience. Facebook’s custom audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.
Learn more about Facebook Custom Audience Export Integration.
The Shopify Import Connector V2 is designed to work with Shopify’s GraphQL Admin API. The V2 connector specifically handles the following import operations that were previously managed by now-deprecated REST APIs:
- Product Data Import
- Product Variant Data Import
- Metafields Import
Learn more about Shopify Import Integration (V2).
Data Connector (NEW): Shopify Export Connector V2 is designed to create and update metafields for various Shopify resources using Shopify's GraphQL Admin API.
The Shopify Export Connector V2 is designed to create and update metafields for various Shopify resources using Shopify's GraphQL Admin API. Leveraging the more efficient and flexible GraphQL API, this version of the connector represents a significant upgrade from V1 which used now-deprecated REST APIs. Key features of this integration are
Support for creating and updating metafields across multiple resource types
Batch processing capabilities
Comprehensive error handling and validation
Rate limiting compliance with Shopify's API guidelines
Learn more about Shopify Export Integration (V2).
The TD Console now supports Google Ads Account dynamic dropdown list in the Export Configuration UI. It is no longer necessary to enter the Google Ads account manually in the UI.
Learn more about Google Ads V2 Export Integration
Treasure Data has completed the migration of all customer accounts from Presto to Trino 423. The performance improvements realized from this migration are
- Reduction in Low-Performance Query Execution Time
- US/EU01 regions: p99 wall time reduced by approximately 30%
- Tokyo region: p99 wall time reduced by approximately 18%
- Improved Resource Utilization
- Decrease in the number of splits during execution (e.g., approximately 37% reduction for some system queries)
- Split hours reduced for user queries
- Significant Improvements in Specific Query Types
- Large IN Clauses: Up to 80% improvement (e.g., from five minutes to less than one minute)
- Dynamic Time Partitioning + Partial Aggregation/TopN Ranking: Up to 94% improvement (e.g., from 41 minutes to 2 minutes)
- Efficient Resource Utilization in Trino Clusters: Up to 70% improvement (e.g., from one hour and 15 minutes to 22 minutes)
Learn more about Trino.
Previously, you could enable LLM Access at the parent segment level. Now, you have more permission control.
LLM Project Permissions
None : No access to the AI Framework or Marketing Copilot.
Limited :
Full access: Edit and delete project.
Project access: View, create, edit, and delete custom Agents, Knowledge Bases, and User Prompts
Internal Integrations access: View, create, edit, and delete internal integrations (Generic Chat)
External Integrations access: View, create, edit, and delete external integrations (Webhook, Slack)
After you assign LLM project access, you must also select an LLM project.
- Full : Full access to all AI projects.
Learn more about Creating a Parent Segment.
To enhance security, Treasure Data is updating the US Region Treasure Data Console domain to “us01.treasuredata.com.”
The following features will be accessed at the new domain:
| Feature | Current Domain | New Domain |
|---|---|---|
| Data Workbench UI | console.treasuredata.com | console.us01.treasuredata.com |
| Audience Studio UI | console-next.treasuredata.com | console-next.us01.treasuredata.com |
| Datatank v2 Management UI | console-aciddb.treasuredata.com | console-aciddb.us01.treasuredata.com |
This change is planned for the end of April 2025. Treasure Data will send an email notification to customers when the transition date is set.
For the US and Tokyo regions, the “Partial Delete Job” feature, including the td table:partial_delete command, will be deprecated on February 19, 2025. Treasure Data recommends transitioning to the Trino DELETE statement, which provides greater flexibility by allowing custom deletion conditions. This change will also involve the removal of the “Partial Delete” operator from the Treasure Workflow command. Treasure Data will directly inform all users who have used the partial delete job in the last 60 days of this change. The partial delete jobs on EU01/AP02/AP03 regions have already been deprecated.
Learn more about Trino DELETE statements.